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IDS

The Power of Branding

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Crafting a strong and versatile visual identity at the heart of a company’s marketing and communications, that is visible, memorable and relatable is crucial to it being seen, remembered and engaged with by the right customers.

The Exporter

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Content Development From 2017 to 2022 we developed The Exporter Magazine as the trade-in-services flagship publication of the Barbados Coalition of Service Industries (BCSI). In launching its flagship publication the BCSI turned to IDS to create a magazine focused on… Read More »The Exporter

Oistins Fish Festival

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Docu-Series The 2023 Oistins Fish Festival brought us the opportunity to work with the committee to develop a historical docu-series about the popular Southern fishing community. The focus of the docu-series was to highlight the history of Oistins and the… Read More »Oistins Fish Festival

Who Eat De Ham?

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Background For their annual Ham Season Holiday campaign, we worked with Farmer’s Choice to develop ‘Who Eat de Ham?’, a Bajan who-done-it ham caper, featuring Myrtle Brathwaite and her family on Christmas Day. The story As Myrtle and family gather… Read More »Who Eat De Ham?

Brands and Responsibility

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Many marketing and communications executives will ask the question today, ‘what are we saying and doing about this?’ but that is the wrong question. Instead, they should be asking the deeper, more probing and appropriate questions, ‘Is this the right conversation for us?’

Why the Hustle Doesn’t Work

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There is tremendous value in hard work. Rolling up your sleeves, putting your shoulder to the plough and getting down to business. But many today are often mistaking dedication to their profession with being on the hustle 24/7.

Shins N Boots

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Content Development Shins and Boots is a Football Show based on YouTube and Facebook. We worked with their team from 2015 to 2020 to raise the profile of the show through branding, marketing, and content development by way of filming,… Read More »Shins N Boots

Content is King…

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Having a wealth of relevant content is vital to keeping your audience engaged online. In our ‘always-on’ age, people want to engage with your thoughts and your knowledge base, they want to interact with you before they work with your business.