Visual Identity System
In 2022, The Ministry of Industry, Innovation, Science and Technology requested a redesign of their logo. The original logo, designed in 2018 when the ministry was formed, needed to be more cohesive and modern in its design.
We begun by taking a look at the core elements of the ministry’s mandate as well as the sectors it represented. As the engine of innovation and digital transformation within the public sector, the ministry needed a logo looked to its mandate with an eye to the future.
This logo option symbolises how innovation, science and technology, represented by the three launching orbs, are transforming industry through the fourth and fifth industrial revolution and thus taking the public service and Barbados as a whole to new heights of integrated digital transformation for growth.
Each of the orbs also mirrors national themes of forward through progress, upward we rise as a nation, and onward to new areas of development and innovation through digital transformation.
With the new logo designed, we applied it to marketing material, signage, banners and promotional material for various events.