Plant Lyfe v2 copy
PLANT LYFE Icons 1808 d1_Carrot 2 BW

CARIBBEAN.
PLANT-BASED.
DELICIOUSNESS.

Plant Lyfe is a caribbean, plant-based, fast food restaurant.

You know you have something special when all or nothing meat eaters love your food. History has proven the love Barbadians have for meat (pork especially). So it speaks volumes when a plant-based shop makes you rethink the idea that meat must be the superstar of every dish.

The mouthwatering dishes changing Barbadian ideas about food are crafted by Allison Burnham. This local chef and entrepreneur is the talent behind this nimble startup, giving Barbadians fresh perspectives on tasty plant-based products.

PLANT LYFE WRAPPING PAPER Pattern 2 copy

The Plant Lyfe DNA

Plant Lyfe definitely has some personality. Down-to-earth, charming witty, smooth and conversations are always satisfying. You’ll be full without feeling heavy.

The logo identifies with the core of the company. Being down-to-earth and charming. The supporting cast and additional visual elements like some of their key ingredients were added to the visual library of the startup. Together they have multiple applications like food wraps and packaging additional printed or digital elements to grow with the startup.

Credits

CLIENT
Plant Lyfe

VISUAL IDENTITY SYSTEM
IDS Creative Inc

CHIEF CREATIVE
Israel Mallett

SENIOR CREATIVE
Michael Burke

PLANT LYFE Logo 2002v1_STACKED FC trsp