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Pivot is an innovation advisory that works with firms to refine processes and implement change geared toward sustainable growth in business, projects and firms.

Naming & Visual Identity Design

We had the opportunity to be involved from the very start with our client Tamara Gibson. For this project we worked with the client not only to develop the visual identity but to conceptualise naming options as well.

OUR WORK Page_Pivot Graphic

The Process

After meeting to discuss the purpose and ethos of her brand, we brainstormed name options and created stylescapes to visually explore the personality of each name option.

The name Pivot was chosen and from the stylescape, three concepts were refined to express the visual identity and the chosen one was implemented on various brand collateral items.

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inside Pivot
OUR WORK Page_Pivot Graphic 2

Credits

COMPANY
Pivot

CLIENT EXECUTIVE DIRECTOR
Tamara Gibson

PRODUCTION COMPANY
IDS Creative Inc

CHIEF CREATIVE
Israel Mallett

SENIOR CREATIVE
Michael Burke